While the pandemic has changed a lot about our lives, the most notable changes for sports fans is the lack of fans. The NHL is no different. Starting with the playoff bubble the NHL created back in the Summer in Edmonton and Toronto, most of the league’s teams have seen very few fans attend. There […]
Author: Jacob White
Intro: Branding is everywhere. You see it every time you watch television, go to the store, or listen to the radio. The brand identity is what makes people want to buy the product. The question is, what makes a good brand? Many brands that have been around for decades are very successful and profitable. Beverage […]
I have not written a piece for crossfade in awhile so I figured I would take this story that was meant for my internship and put it up here. Hope you all enjoy.
Today was the start of scrimmage games in the NBA bubble as teams get ready to start on August 1. With so many people looking for something to take their attention away from the current situation, the NBA has a great chance to gain more fans and fill a craving for many sports fans. I […]
This is a piece that I wrote back on Halloween 2018 after a contentious question period in the Ontario parliament.
As of writing, it looks like the NHL has a plan in place to return to hockey. While this is obviously great news and will give people something to watch for the next couple of months, I wanted to write about the impact of this moving forward into future seasons after this one. These are […]
This is my review of how COVID-19 has affected the sports world and what my recommendations are for a potential return.
This is an article that I wrote recently about messaging related to COVID-19.
Here is another article that I wrote back in 2018 about the Library Square project in Aurora, Ontario.
This is a piece that I wrote back in 2018 about a vote to renovate Library square in Aurora, Ontario.